![]() For example, when a public person makes a mistake, the amount of feedback they get is in high doses and it’s intense. We become our own worst critics and that chorus of critics has gotten a lot louder in recent years with the growth of social media. “If I make a mistake, if I fail, how does that affect who I am and how I see myself, as well as how others see me?” It also brings up fears of what others will think of us post-failure. “At the root of failure and the fear of failure is shame, which is a very unpleasant emotion associated with feeling like one is a bad person, or has a flawed or defective self,” she says. Taya Cohen, associate professor of organizational behavior and theory at the Tepper School of Business at Carnegie Mellon University, says it all boils down to shame. Why do we all hate to fail so much? Is it something we’ve learned? Is it our innate nature to strive for perfection? Or are we looking at failure in all the wrong ways?
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